| You are no doubt familiar with the impulse items that | | | | People will perceive the package to be worth more |
| are strategically located near every supermarket | | | | as a whole than if the items were sold separately. |
| checkout aisle. While you wait your turn to pay for | | | | People will also pay more for that package because |
| your groceries, you're a captive audience for the | | | | of that perception. |
| racks of candy, gum, gift cards and magazines that | | | | Not only that but it costs more to find a new |
| are displayed in full view and within easy reach. | | | | customer for the first product than to sell a second |
| How often have you picked up something from | | | | item to an already existing customer. So this is a |
| those racks that you really didn't need and tossed it | | | | cost-effective way for you to put more money in |
| into your shopping cart? Maybe you got a yearning | | | | your pockets! |
| for the taste of your favorite chocolate bar, or | | | | And, it's not unusual for someone to make a |
| wanted to read the latest Hollywood gossip. | | | | purchase because they are more interested in one of |
| Whatever your motivation was, the fact is, you | | | | the bundled items than the main product. And that's |
| ended up spending more money than you would | | | | only one example of why this marketing approach is |
| have if those items weren't in your face. | | | | successful. |
| You can borrow from this very effective, | | | | So whenever you have an ebook for sale always |
| psychological marketing tactic and apply a similar | | | | think about what else you could bundle with it to give |
| strategy to your ebook sales. Instead of selling one | | | | it more value, create more sales and increase your |
| ebook, find related ebooks or other products you | | | | bottom line! |
| can bundle together and offer them as a package. | | | | |
