| The history of Ugg boots goes back to World War I | | | | Oprah Winfrey, Americas most powerful and popular |
| when aviators wore them, as due to their great | | | | presenter was sent a pair of Uggs and she loved |
| insulation properties they were perfect to keep their | | | | them so much that she bought 350 pairs for her |
| tootsies warm. In Australia, they have been worn by | | | | staff. She featured the Ultra Ugg Boot on her |
| sheep shearers for many decades: since the middle | | | | 'Oprah's Favourite Things' slot, which gave the boots |
| of the twentieth century ? the terms ugg boots, ugh | | | | a massive endorsement ? probably the best that |
| boots and ug boots are the generic term in Oz for | | | | Uggs could have gotten. She did the same thing again |
| sheepskin boots. The name comes from 'ugly' boots | | | | in 2003 and 2005 with the Classic Boots and the |
| which is thought to have been started by Australian | | | | Uptown Boots, and they both immediately became a |
| surfers who started wearing the boots to keep their | | | | 'must have' item for Americans. |
| feet warm after coming out of the water in the | | | | Uggs became a the 'Brand of the year' in 2003 by |
| 1960s. | | | | Footwear News and from then on the sheepskin |
| The popularity of sheepskin ugg boots spread from | | | | boots were to be found on the runways in Paris, |
| the west to the east coast of Australia and it was | | | | New York and Milan. High fashion and ultra comfort all |
| quickly realised that they were just as practical and | | | | rolled into one! Today, all over the world, everyone |
| comfortable to wear in ski resorts as they were on | | | | from your next door neighbour to celebrities wear |
| sandy beaches. The trend spread to Californian | | | | Uggs, with everything from trousers to shorts and |
| surfers in 1978 when Brian Smith a young surfer | | | | skirts! |
| from Australia took a trip to the United States with | | | | There are many different manufacturers of Ugg |
| some sheepskin boots. By the 1970s Californians | | | | boots - along with Decker's "Original UGG Australia" |
| were completely enamoured with the Ugg, who also | | | | boots, there are a wide variety of other sheepskin |
| appreciated the warmth that the wool lining the | | | | boots available for sale, for example Celtic Sheepskin |
| boots give, and they quickly became a cult fashion | | | | (who manufacture their boots in the UK), Love from |
| item in LA. It was surfers who made them the iconic | | | | Australia and Koolaburra. |
| boots that they are today ? they had a resurgence | | | | Make sure to buy your Uggs from a reputable dealer |
| in popularity in 2003 and have remained popular ever | | | | - the best quality Ugg boots are made with 100% |
| since. | | | | merino sheepskin. Imitations and look-alikes are |
| How did they become so popular? Deckers Outdoor | | | | available but they don't have the properties of real |
| Corporation acquired Ugg Boots in 1995 and in 1998 | | | | sheepskin Ugg boots and won't last as long or |
| made them a high-end luxury brand, through a | | | | perform as well as the real thing. |
| premium distribution strategy and marketing. In 2000, | | | | |
