| First off, I would like to share my story about how I | | | | websites, make people come to you...you shouldn't |
| started learning how to earn money online. The first | | | | have to chase people to come to your website. You |
| experience I had with trying to earn money was | | | | should be attracting the people that are seeking |
| through affiliate marketing. I didn't have any | | | | information or trying to answer a question. This is |
| experience in affiliate marketing and didn't know | | | | why search engine traffic or "organic" searches is the |
| anything about how to drive traffic to a website. All I | | | | best type of traffic. |
| thought was, "the more traffic I get, the higher | | | | Social networking traffic is poor when trying to earn |
| chance of people clicking on my ads and buying my | | | | money through AdSense because it's not targeted |
| product." I started to read ways on how to earn | | | | towards a specific user. Case in point, I see that |
| money through affiliate marketing. I bought some | | | | many celebrity gossip sites throw on Google |
| random e-book from a "guru" and started to follow | | | | AdSense advertisements to try and get a few extra |
| his process. This is the basics of what I did: | | | | bucks. Google AdSense has contextual ads which |
| 1. Bought a domain | | | | mean it will display advertisements that are relevant |
| 2. Bought hosting | | | | to your website. If Google cannot determine what |
| 3. Set up a blog in Word Press | | | | type of site you have, it will give you random ads or |
| 4. Wrote a post on the product | | | | worse, give you "public service ads" (note - you will |
| 5. Started to get traffic through any means possible | | | | receive NOTHING if you get public service ads). |
| The E-book stated that I should drive traffic to my | | | | There is a celebrity gossip site called LA RagMag that |
| website using social networking sites like Twitter, | | | | had Google ads on it. However, the ads were not |
| Facebook, MySpace and grab as many RSS | | | | targeted towards a specific niche, nor the site had |
| subscribers as possible. | | | | proper SEO, therefore the site only displayed public |
| So this is exactly what I did, I figured since it worked | | | | service ads. LA RagMag gets thousands of visitors a |
| for the "guru" and since he was making a ton of | | | | day, yet does not make as much money as smaller |
| money, that he was the authority in this niche and | | | | traffic SEO blogs. |
| that I should follow suite. | | | | Also, these people need to post at least 10 times a |
| I opened my Facebook account, downloaded a | | | | day as users of these types of websites want |
| "Facebook Bombing" software (automatically adds | | | | constant and fresh updates. If there are no updates |
| friends) and started adding as many friends as | | | | and new content at least once an hour, then people |
| possible. I also did this for Myspace, Twitter, RSS | | | | will stop going to their websites and will go to |
| Subscribers and Craigslist. I started to feel bad when | | | | another celebrity gossip site. The majority of these |
| doing this because I became a spammer and evolved | | | | social networking, untargeted blogs receive the |
| into the one thing that I hated the most on the | | | | majority of their revenue through paid |
| internet. I ended up wasting whole days adding | | | | advertisements (because of the massive amount of |
| friends, "following" people on Twitter and posting on | | | | traffic they receive). I'm sure the advertisers are not |
| Craigslist. Did I see an increase in traffic? Yes. Did | | | | happy with their conversion rates (rate at which |
| anyone click on my ads? No. | | | | people buy per X number of page impressions) from |
| When you start adding people from various social | | | | these types of websites. Many times, I see "You're |
| networking hubs, the strategy tends to be to add | | | | Ad Here" blasted all over various popular blogs. |
| people within your niche. For one of my failed blogs, | | | | Advertisers are better off using AdWords Ads so |
| (a DVD exercise program) I followed people on | | | | that they can get targeted traffic. You would think |
| Twitter that were doing that program. I also started | | | | with all the traffic that they receive that advertisers |
| adding people through Facebook and started book | | | | would be DYING to have an ad on their blog, right? |
| marking my posts on sites like Digg. | | | | Wrong! |
| This is a good way to get traffic to your website, | | | | A perfect example of this is a post that I read about |
| but is a poor way to get people to click on your | | | | a blogger that had a very popular site about "The |
| Adsense ads or for people to click on your affiliate | | | | Secret Diary of Steve Job's". Basically the blogger |
| link. Here's the reason why traffic from social | | | | complained that you cannot monetize blogs and that |
| networking sites does not convert well when trying | | | | his health and live were affected by the amount of |
| to earning money from AdSense - you are adding | | | | work that was involved in posting to his blog. A press |
| people that are either competing with you to market | | | | release drove over a half a million visitors in ONE |
| the or have already bought the product. I was adding | | | | DAY. You'd think he'd be rich with 500,000 visitors in |
| people who already knew about the product when I | | | | a day. Well...he ended up only receiving a little over |
| should have been seeking people who didn't know | | | | $100 in AdSense revenue for that day and $1,000 in |
| about the product and wanted more information | | | | advertisement revenue. This is unbelievable! If an |
| about it. The people that were following me on | | | | AdSense expert had 500,000 targeted unique visitors |
| Twitter were congratulating for joining the exercise | | | | in a day, they would have been able to convert |
| program and telling me to "stick with it". This means | | | | more clicks and made a heck of a lot more money. |
| that they were already doing the exercise program | | | | The main point is that you need to find targeted |
| and had no desire to click on ads for additional | | | | users to your niche and the best way to do this is to |
| information. They WERE the information and they | | | | focus on search engine optimization. This is the best |
| already had the product. | | | | way to earn money online and the outcome is usually |
| The point is, when driving "buying" traffic to your | | | | better for long-term residual income. |