| When you're approaching the design of your site, it's | | | | years, but their bias is still toward the format they |
| apparent that technology is king. Web designers will | | | | began with, namely text. If you can fit all of your |
| tell you that selecting the right platform to build your | | | | content into text within plain, text-based code, |
| site can make a huge difference to its look and | | | | there's a higher chance that the search engines will |
| usability. As a consequence, many sites are built using | | | | understand your site, making indexing a little easier. |
| highly complex technologies, filled with all sorts of | | | | A solely text-based site is not entirely attractive to |
| bells and whistles. | | | | your human users, and there must be some balance. |
| Then the site is considered from a search engine | | | | At the same time, your SEO work will be cut in half |
| optimisation perspective. Under this new gaze, not | | | | if your site has nice, handy chunks of text to work |
| only are the bells and whistles too much noise, but | | | | with. Talk to us at SEO Consult Australia about |
| the technology platform the site is based upon is | | | | search engine-friendly formats. |
| sometimes a liability. What site owners usually come | | | | If your site is built entirely out of Flash, don't despair. |
| to realise is that they would have been better off | | | | SEO companies are able to work around Flash and |
| working from the basics, focussing on the best they | | | | other not-so-SEO-friendly technologies, and Google is |
| could do with HTML and text. | | | | constantly trying to improve the algorithm's |
| When it comes to search engine optimisation, it is | | | | relationship with web design technology. It is |
| clear that text rules. This is because of the way the | | | | important, however, to be aware that the task isn't |
| search engines trawl the web. Search engine crawlers | | | | going to be easy. |
| have become increasingly sophisticated over the | | | | |
