| p>Have you ever bought something that was | | | | and your favorite celebrity as long as you cover |
| endorsed by a Celebrity? Did you buy it because you | | | | yourself legally. Don't act like it is "real" make sure |
| really wanted it or because you thought the celebrity | | | | you poke fun at it so people will understand that you |
| using it was pretty, cool, smart, etc. so you assumed | | | | are doing Outrageous Marketing. |
| the product would do the same for you? | | | | 6) Go to their Movies or Restaurants. Take a photo |
| I have a photo with Bill Rancic who shot to fame | | | | next to their painting if they have one hanging in their |
| with The Apprentice. I have used that photo often in | | | | restaurant. Scott Tucker did this some time ago with |
| the past and it always gets the attention of several | | | | Mike Ditka and it was pure marketing genius. He |
| of my clients. It gives the impression that Bill and I | | | | connected himself to a celebrity just by taking a |
| are friends or acquaintances and that he supports | | | | photo of himself standing next to a Mike Ditka |
| what I do. | | | | painting. You can do the same thing in front of a |
| Celebrity endorsements can be some of the most | | | | movie poster. Not only does this connect you with |
| valuable type of endorsement you can receive for | | | | the celebrity, but it can potentially sky rocket your |
| your business or service, but people are often | | | | SEO. |
| perplexed by how to actually get to the celebrity. | | | | 7) Celebrities come in all Shapes and Sizes. We often |
| Well there are a few things you have to know about | | | | think of "Celebrities" as movie stars and they are. But |
| using celebrities in general, why it is a powerful tool, | | | | there are also news anchors, athletes, local actors |
| and then I will also give you a few tricks of the trade | | | | and actresses that host commercials, authors, "5 |
| to get them to "help you out." | | | | Minutes of Fame" celebrities like contestants on |
| 1) Make sure that the celebrity you are using makes | | | | reality TV and people in the news. You can use all of |
| sense to your Customer. Bill Rancic is a well | | | | these types of celebrities as long as you have their |
| recognized entrepreneur and small business owner as | | | | permission, or you are referring to them in your |
| are so many of my clients. So, they get the | | | | marketing, and of course, if you have hired them and |
| connection. | | | | are following your terms of agreement, and finally, |
| 2) You have to either follow the terms outlined in | | | | they make sense to your customer. |
| your agreement with the celebrity or use the photo | | | | 8) Use it! Now that you have it, how are you going |
| with integrity. Even when you just have a "photo op" | | | | to use it? Remember that so many people out there |
| like the one above, you will be amazed how many | | | | love celebrities. We have an almost unnatural |
| "Cease and Desist" letters you can get if you did not | | | | attraction and fascination. So, use that to your |
| the likeness in a way that was complimentary to the | | | | advantage and figure out how this celebrity |
| celebrity. | | | | connection can help to promote you and your |
| 3) Contact the Booking Agent to Hire a Celebrity. In | | | | business. |
| order to get one to come to your event, or offer | | | | So the next time you set out to do some marketing, |
| their photo or endorsement, you will usually have to | | | | stop and decide which celebrities could help to |
| negotiate all terms with their agent or speakers | | | | support your business. Right now, professional |
| bureau. You will only be considered a stalker if you | | | | athletes, like Apolo Anton Ohno and Shaun White are |
| pursue them on your own. | | | | popular because of the Olympics and of course, so |
| 4) Switching Gears...The best way to get a photo | | | | are the Oscar winners, Sandra Bullock, Jeff Bridges |
| with a Celebrity is to attend an event where they will | | | | and the other nominees. |
| be speaking or in attendance. That way the photo is | | | | How can these celebrities endorse your small |
| usually at no charge and you get to meet a celebrity. | | | | business, coaching program, training event, speaking |
| 5) Another good way is to be creative. You can | | | | booking...think about it, and then use them to the |
| have fun with photo shop and create a photo of you | | | | fullest! |
