| What draws you to a film theatre? The Stars, the | | | | promotional tool, they are considered to be great |
| hype (created by media) or the film itself, or may be | | | | collectible items as well. They hold a special mention in |
| an illustration or a preview image of the film, which | | | | the history of films not only in Hollywood but all over |
| grabs your eyeballs at first and that instigate you to | | | | the world. Before 1940, the hand drawn posters |
| decide whether or not to watch the film. The | | | | were maintained by producer’s offices or the |
| towering images of your heartthrob star bravura on | | | | studios. Before the release of the film they were |
| vinyl banners, billboards or dangling portrait behind | | | | distributed from the exchanges to different cities all |
| buses are considered as the first look of the film and | | | | over the country. In some cases the big city theatre |
| they are the iconic Film Posters. They are meant to | | | | owners, visited the exchange offices, picked up the |
| attract, captivate and grab the attention of the | | | | films and the posters just before the show. While in |
| viewer with the stunning illustration of the | | | | small towns, the theatres received their films and |
| forthcoming movie. They are considered to be an | | | | posters via the Greyhound buses and the posters |
| important tool of film promotion and even in digital | | | | used to dangle at the front or rear of the bus to |
| age they are absolutely incomparable. | | | | promote them to the masses. The process continued |
| Previously movie posters were considered to be an | | | | and by 1960 the theatres started offering the |
| artists’ illustration of a film. It is the artist who | | | | collection of posters and soon they began to be |
| creates such posters by depicting the most suitable | | | | considered as rare collectible items. Be it lobby cards, |
| and attractive images from the film and express it on | | | | teaser posters, character posters or posters of any |
| vinyl banners or window cards. However, the | | | | sizes, all iconic posters are great collections which |
| illustrator has to abide by certain parameters | | | | worth in some cases, millions of dollars. However, |
| instructed by the film directors or producers (or | | | | recent film posters don’t seem to hold such |
| sometimes even the actor/actress). Even now in the | | | | promises. |
| digital age where artist’s paint brush is replaced | | | | According to many notable film poster artists, the |
| with Photoshop software and digitized printers have | | | | original movie posters don’t appear inspiring with |
| taken over rotary printers, the trend of limited liberty | | | | artistic waves. Whether it is the declining quality of |
| of poster artists even continues. Whichever way it is | | | | the film or the artist’s illustration in general, they |
| viewed, the sphere of film promotion has broadened | | | | are considered to be mediocre Photoshop jobs or |
| with TV channels, internet, promotional events, but | | | | just floating-head posters. However, in theatres & |
| the captivating ability of the smartest graphic posters | | | | multiplexes a cinematic experience ceases unless the |
| enthralls the audience even today. It escalates their | | | | smell of pop corn mingles well with posters of |
| temptation for the film and they rush to book a | | | | starlets and sirens - even today. |
| ticket. That’s where this promotional tool is still a | | | | For more in formation and for a wide range of |
| winner in the age of satellites and ipods. | | | | original movie posters please visit the site movie |
| Original movie posters are not only a mere | | | | posters , online. |