| If you were to take a random survey today on the | | | | is the globally recognized People magazine. The brand |
| most popular main stream magazines by number of | | | | name WHO was settled on the realization that there |
| sales whether in Australia or worldwide, it should | | | | was already a People magazine in Australia and that |
| come as no surprise that a large proportion of the | | | | had exclusive rights to the use of the 'People' brand |
| magazines at the top of your survey will be those | | | | name. WHO covers celebrity news and features. The |
| that cover celebrities or celebrity-relevant news. Let's | | | | magazine will frequently include exclusive celebrity |
| face it: celebrities, socialites and even overrated | | | | interviews, photos, gossip and social responsibility |
| groupies make for a juicy read especially when the | | | | stories. |
| news is scandalous (unfortunately). Everybody wants | | | | Vogue Australia |
| to find out what Kylie Minogue has been up to, when | | | | Vogue international has managed to position itself as |
| the next season of the Neighbours series will be | | | | one of THE authorities in global fashion trends. Vogue |
| released and which potential blockbuster movie | | | | Australia magazine builds on the success of this |
| Russell Crowe is set to feature in. Bottom line: | | | | model to deliver high street but relevant fashion to |
| celebrity news is big business and magazine publishers | | | | the Australian audience. However, in keeping with the |
| know it. In Australia, a number of magazines have | | | | global Vogue magazine's tradition, Vogue Australia not |
| firmly established a place for themselves in the | | | | only covers fashion trends but also contains celebrity |
| hearts and minds of the magazine-reading public. | | | | coverage but mainly as relates to their influence in |
| O.K. magazine | | | | defining what is currently hip. |
| O.K. is an international magazine but that has a | | | | Soap Magazine |
| weekly Australia-focussed release. Other than | | | | Fans of soap and drama in Australia will find |
| Australia, the magazine boasts readership in 19 | | | | themselves at home when reading the Soap |
| countries comprising over 30 million readers. First | | | | Magazine. Soap magazine have opted to focus on |
| launched in Australia in September 2004 as a monthly | | | | this entertainment industry niche and keep its readers |
| magazine its rapid growth precipitated a moved to | | | | up to date with the lives of their favourite soap |
| weekly publication. O.K. specializes in celebrity news | | | | stars. You will also get to see reviews on both |
| and has in particular opted to take a positive angle as | | | | current and new series as well as coverage of |
| far as celebrity news is concerned. For instance, O.K. | | | | significant real life events on the star actors. |
| is famous for its coverage of celebrity weddings and | | | | J- Mag |
| extensively covered the weddings of actors Michael | | | | J-Mag is focused on music. It is heavily centred on |
| Douglas and Catherine Zeta- Jones, musician Britney | | | | Australian artists but also covers international |
| Spears and Kevin Federline among many others. Its | | | | musicians and genres too. You can find the latest |
| international profile is a plus for someone that is | | | | news, reviews of just -released albums and tracks as |
| looking for a mix of both Australian and International | | | | well as music artist profiles and interviews. |
| news. | | | | There are in fact a wide range of Australian |
| WHO magazine | | | | magazines that are about celebrities and fashion, and |
| Who Australia is another famous weekly celebrity | | | | these are just a few of the more popular ones. |
| magazine in Australia. Internationally, WHO magazine | | | | |