| Walking down the high street doing my Christmas | | | | celebrities in the gossip and fashion magazines |
| shopping I noticed men and women wearing leather | | | | featured wearing winter protecting gloves will have |
| gloves. Fair enough it's getting colder, but I swear | | | | an effect on the buyer behaviour of consumers. |
| that in previous years there wear not as many | | | | Of course, I should not lose foresight that the winter |
| people were leather glove wearers. I have started | | | | months will obviously imply that there will be a boom |
| working for a glove company, hence my added | | | | in sales of winter clothing accessories, yet seeing the |
| interest, yet from a marketing point of view it is | | | | variety of leather gloves been worn is fascinating. |
| something I need to be aware about. | | | | Most stores will have scarves, have and gloves at |
| More celebrities seem to be wearing leather | | | | point of purchase, hoping that impulse will kick in for |
| accessories, especially gloves. The most noteworthy | | | | purchase. A purchasing impulse stems down into the |
| is Lady GaGa, the 'Fame Monster' as she likes to be | | | | three areas of buying behaviour; cognitive processes, |
| known. Lady GaGa without fail seems to be wearing | | | | behavioural factors and environmental influence. |
| a pair of gloves, accessorising whatever extreme | | | | People will not necessarily be influenced by they |
| fashionable outfit she is wearing. Each of the music | | | | thought process and that they need a pair of gloves. |
| videos of hers she is either wearing designer leather | | | | People generally see or feel a change in the weather, |
| or PVC gloves, and when out of the showbiz | | | | thus reflected in what they wear and buy. Gloves sell |
| limelight, she has been snapped frequently wearing | | | | when it is cold, or there is a drop in temperature. So, |
| leather gloves. As she can be considered as the | | | | the fact Lady Gaga and company wearing gloves |
| ultimate 'it' girl, it is only a good thing from the glove | | | | shouldn't be an influence. Well, the fact the girls in the |
| industry, with many companies wanting the Fame | | | | street are wearing similar styles suggests that they |
| Monster wearing their gloves. | | | | have searched for the particular design to |
| Singers Rhianna, Beyonce Knowles and Lily Allen have | | | | accessorise the outfit, so cognitive processes have |
| all recently been photographed featuring a pair of | | | | been utilised. Either way, it is good to see gloves |
| gloves, with Lily Allen featuring wearing a lovely pair | | | | been worn. Definitely the best time of the year! |
| of long opera gloves. Surely by having photos of | | | | |
