| Keyword writing is a critical tool in strategic web site | | | | rank high in search engines. Whendeveloping a site or |
| marketing. Thistype of writing emphasizes and | | | | revising the content of an existing web |
| repeats industry specific keywords andcan actually | | | | sitesignificantly, always begin with a well thought out |
| help recruit clients from new and niche markets. In | | | | plan that incorporatesa list of 10-20 commonly used |
| additionto harvesting keywords from web site | | | | keywords for the industry andincorporates keywords |
| statistics programs, a savvyinternet marketer will | | | | which will attract a specific client base. Thisoutline can |
| consider what visitors are most desirable andlucrative | | | | be extensive, and can be revised from time to time, |
| and lure them to their site. Driving that audience | | | | as thecompany or organization’s needs dictate. |
| there can beachieved through the careful selection | | | | Don’t daunt yourself with the |
| and repetition of keywords. Themore the keywords | | | | Herculean task of having all categories filled out at |
| are mentioned on a web site, the more easily a | | | | once, but beforegoing live with a site, at least cover |
| usertyping them into a search engine will find a | | | | most categories visible to the publicon the home |
| company or organization. | | | | page. Slowly build the site content out always |
| Case Study of a Realtor | | | | repeatingthe keywords chosen in ways that will |
| One of the clients of Sidhe Communications is a | | | | inform and not annoy the reader. |
| successful REALTORin Williamsburg, Virginia: Elaine | | | | Use Article Writing and Syndication to Invigorate |
| VonCannon, [ We utilized Williamsburg as a keywordin | | | | Keyword Writing |
| her web site writing, and also plugged in terms like | | | | A common and effective strategy to increase web |
| retirement andrelocation, home buyer and home | | | | site traffic is to writeand publish informative, |
| seller, and other words which wouldbring the buying | | | | educational articles on the internet about |
| clients to her site. | | | | acompany’s products or services or an |
| Sidhe Communications keyword writing strategy | | | | organization’s mission andpurpose. Articles are |
| worked. Not only arethere measurable traffic | | | | syndicated on the internet with bios that contain |
| increases in months where articles werepublished and | | | | e-mail and web site links. The more links to a site |
| syndicated on the web with these keywords, this | | | | visible on the internet,the higher a site ranks in the |
| Realtors’ client base actually grew from | | | | search engines. |
| $100-300,000 home sales, to | | | | Articles written for Sidhe Communications’ |
| $400,000-1,000,000 home sales. By honing in on | | | | clients are intentionallypeppered with numerous |
| activities of a wealthyhomebuyers, such as horse | | | | keywords and then posted on client homepages |
| stabling and riding, boating, and golfing, | | | | – thus increasing the number of keywords built |
| Ms. VonCannon was able to draw the right traffic to | | | | into a site and theinteresting traffic that visits the |
| her site, which led toa measurable increase in her | | | | site to read the articles. |
| sales in less than one year’s time. | | | | Try Blogging With Keywords |
| Strategic Planning and Web Site Content | | | | Blogging is quickly changing from a venue for political |
| Web sites are built because a company, organization | | | | pundits andgossips to a highly respected form of |
| or individual hasa need. Often there is a need to | | | | digital media. Create a menu itemfor a blog on a web |
| convey information, provide forms fordownload, or | | | | site, then Blog with keywords on a regular basis. |
| forums for discussion, generate leads, and educate | | | | Once the blog is set up, it is an easy way to add |
| thepublic. However, the more savvy internet | | | | even more keyword richcontent to a web site, and |
| marketer will begin to developweb site content | | | | build an audience with similar interests. |
| based on the needs of the search engines and | | | | Interactive blogging, which allows visitors to leave |
| theconsumers using them. Search engines are text | | | | posts after readingthe blog, is a great strategy that |
| based and thecomputer is looking for repetition of | | | | makes the web site even more dynamic. |
| words or numbers for rankingpurposes. The more a | | | | Digital Press Releases with Keywords to Increase |
| keyword is mentioned on a site, the higher asearch | | | | Traffic |
| engine ranks them. | | | | From time to time, companies and organizations may |
| There is no reason why writing for search engines | | | | benefit fromdisseminating digital press releases. Like |
| should beincompatible with company objectives. A | | | | articles, these press releasesshould be keyword rich, |
| skilled writer can helporchestrate a company’s | | | | and will be published widely across the internetwith |
| needs in sync with keywords. Advance siteplanning is | | | | links to the site embedded in the actual text of the |
| crucial for success. Developing a list of keywords | | | | release, thusincreasing rank on search engines and |
| specific toan industry, and implementing textual ideas | | | | visibility and click-thrus for theweb site. |
| related to these keywordsare vital components of a | | | | Implementing any or all of these keyword rich writing |
| successful internet marketing strategy. | | | | strategies willinevitably aid in the overall ranking of a |
| Build Web Site Content from the Ground Up | | | | web site on a search engine. |
| Some web sites resemble towns built without much | | | | For the 21st Century marketing guru, adding |
| urban planning. | | | | keyword writing into themix of innovative marketing |
| Others are visually intense and appealing but do not | | | | approaches will pay off royally. |
| have enoughkeyword text on the home page to | | | | |
