| The business of radio has been in some turmoil even | | | | screen? Your radio station gets one step closer to |
| before the economic downturn of 2008-2009. | | | | your audience, and your listeners have direct icon |
| There's a lot of consolidation, competition, and less | | | | access to your streaming broadcast! Add advertising |
| advertising to go around. Add in satellite radio and | | | | to your Radio Station iPhone app for increased |
| internet radio to the mix with earthbound stations | | | | revenue and social networking features to build your |
| and the pie seems to be getting cut up into more | | | | listener community. |
| pieces. The Radio industry will have to look to new | | | | A recent count in the iTunes App Store showed |
| technologies and innovation to get healthy again. | | | | over 40 radio stations of all kinds with their own |
| iPhone applications are one of these new innovations | | | | iPhone apps for streaming their broadcasts. From |
| to watch for. | | | | large organizations like Public Radio to smaller niche |
| Radio is moving in a new direction with streaming | | | | online stations like Classical Philippines Radio, streaming |
| audio on iPhone apps. The mother of all radio iPhone | | | | broadcasts via iPhone apps. |
| apps would be Clear Channel's "I Heart Radio" | | | | The cost to develop a streaming radio app is very |
| application, which feeds off of Clear Channel's "I | | | | reasonable if the station already has an MP3 or other |
| Heart Radio online streaming website of 750+ radio | | | | compatible stream. A basic streaming radio app can |
| stations. Last count showed 150+ stations streaming | | | | cost as low as $1200.00 with optional upgraded |
| via I Heart Radio on the iPhone. But streaming | | | | features possible, or the app can be upgraded at a |
| individual stations on a giant aggregator app like this | | | | later date. The initial development cost can be offset |
| can sometimes be slow with lengthy buffering times. | | | | by adding advertising, sponsorships, selling playlist |
| Another option is for a radio station, either land | | | | music through iTunes, and more. |
| based or online or satellite to have its own dedicated | | | | Will iPhone applications turn the radio industry around? |
| iphone app. Why be one of hundreds or thousands | | | | Not by themselves, but this new technology should |
| of radio stations on someone else's app when you | | | | be seriously considered by any radio station that's |
| can have your own custom Streaming Radio iPhone | | | | seeking to position themselves for the new era of |
| app with its own icon on your listener's iPhone | | | | broadcasting. |
