| Did you ever walk by a news stand and glance at an | | | | Some of the stuff you won't be able to easily |
| issue of the National Enquirer? I sometimes wonder | | | | monetize, but every once in a while, something will |
| how they come up with some of these stories. I | | | | pop up that is a piece of cake. It's so hot and so big |
| mean, "Man captured by Martian?" Are they for real? | | | | that just by getting a web page out there will make |
| But let's face it, this stuff sells. So does hot gossip. | | | | you some money. The key is recognizing what is |
| Think about all the celebrities you see on the news | | | | really hot. You do this by computing the KEI |
| each day with the latest dirt. And we eat it up. Well, | | | | (keyword efficiency index) of the topic. |
| like it or not, gossip sells. And if you're into Internet | | | | Okay, how do we calculate KEI? It's simple. You go |
| marketing and don't mind the smell, promoting the | | | | to Wordtracker or the keyword tool of your choice |
| latest gossip can be a great way to earn a nice quick | | | | and get the number of daily or monthly searches for |
| income. This article will show you how. | | | | the topic. You then go to Google and find out how |
| The key to these trends is to jump on them early | | | | many sites there are on the topic. You divide the |
| because they don't last long. The reason for that is | | | | number of searches by the number of sites and then |
| because fads like these come and go. Think about it. | | | | multiply by the number of searches. If the KEI is |
| The gal who got busted for whatever last week...do | | | | above 100, you have a winner. One of the hot |
| you even remember who she was? Of course not. | | | | searches I just researched had a KEI of 9000. That |
| Our attention span for stuff like this is very short. | | | | is absolutely insane. |
| You're yesterday's news before you even had a | | | | The key is jumping on it quickly by putting up a site |
| chance to change your socks the next day. So you | | | | or blog and using something like Adsense or even an |
| have to take advantage of these trends quickly. The | | | | affiliate product, if you can find one that fits, to |
| question is, how do you do that? | | | | monetize it. Trust me, this is the easiest money you'll |
| For starters, go to Google Trends. Once you are | | | | ever make. |
| there, you'll see all the hot gossip for the week. | | | | |
