| People, by nature, are nosey. We thrive on gossip, | | | | are located. If your location is exotic or has |
| digging up dirt on folks, scrounging around other | | | | something exciting to offer, don't be afraid to talk |
| people's personal lives and just plain knowing as much | | | | about it! (Maybe you live on the beach where a |
| as we can about someone else. Hence, the popularity | | | | movie was filmed, or the local restaurant has the |
| of celebrity gossip blogs and your local hair salon. | | | | BEST burgers in the country...). |
| However, as much fun as it might be to learn the | | | | |
| scoop about someone else, it doesn't mean you have | | | | Your Family: Have a spouse? Kids? Pets? Yeah, |
| to air your own dirty laundry when creating an | | | | people want to know about that, too. |
| effective About Me or About Us page. But, you can | | | | |
| make your About Me page interesting enough that | | | | How and why you started your business: Customers |
| your reader's nosey side feels smugly satisfied when | | | | are always interested in how your business came to |
| finished reading it. | | | | be. Maybe you were inspired to start a store after |
| Typically, a website's About Us page is frequently | | | | having a baby, or Grandpa Joe left you a small |
| visited. Giving enough information to make your | | | | inheritance so you took the plunge into |
| customer comfortable enough to make a purchase is | | | | entrepreneurism. Whatever made you start your |
| essential. People want to feel safe, secure, and | | | | business-whatever your story is-let us know about it. |
| garner a sense of fellowship which enables them to | | | | |
| trust you. After all, customers don't usually give a | | | | Your professional background: Do you bring a |
| sale to someone they don't trust (think sleazy car | | | | professional background to your business? Maybe this |
| salesman). | | | | is a complete career change for you. Either way, give |
| The basic point of creating an About Us page is to | | | | us the goods on where you've been and how you |
| let potential customers or clients learn more about | | | | got here. |
| you. As we all know, the internet is great for | | | | |
| shopping, but is severely lacking when it comes to | | | | Add a picture: Believe it or not, your mug can make |
| learning who you are doing business with. As an online | | | | you 'real' to your customers. So put on your best |
| business owner, you can't physically greet every | | | | smile and say cheese! |
| customer who comes through your store, so you | | | | The best part is that you can include as much or as |
| must reach out to them through the personable | | | | little information as you are comfortable including in |
| words on your About Us page. | | | | your About Us page. No matter what info you |
| | | | choose to include, be sure to write it in a way that |
| Remember 6 key points that visitors are likely to | | | | makes people happy to have read it. Remember, it's |
| want to know: | | | | all about trust and getting to know a little more |
| | | | about you. If you have trouble getting your About |
| Your name: Giving your first name is allowing people | | | | Us page to sound just right, consider hiring a |
| to get to know you on a personal level. | | | | professional writer to assist. Yes, your About Us |
| | | | page is that important! |
| Your location: Everyone wants to know where you | | | | |
