How The Media Persuades

"The individual has always had to struggle to keepmuch TV, you'll see that they're really not giving out
from being overwhelmed by the tribe. If you try it,much real news at all. There's a bottom line to
you will be lonely often, and sometimes frightened.consider and jeopardizing the corporation's profitability
But no price is too high to pay for the privilege ofis not an option.
owning yourself." -Friedrich NietzscheWe are a nation of television addicts. According to
There's always a frame around the things we hear,A.C. Neilsen Co (those are the ratings people), the
whether it be intentional or unintentional. Take theaverage American watches more than four hours of
media, for example. There are only five or six megatelevision per day. That's twenty-eight hours a week.
corporations that disseminate information to us aboutTwo months out of each year. By the time you're
what is going on in the world, and really, if you watch65, that's nine full years of television.