| Search engine giant Google seems intent on using real | | | | thus deny users quality content. A gossip blog for |
| time indexing to rank pages. If it decides to adopt | | | | instance could easily be ranked high up simply |
| such an approach, then this could radically change the | | | | because it has more users who comment regularly |
| way WebPages are ranked. At the moment, Google | | | | whereas a reputable news organization website |
| uses a complex algorithm that ranks pages according | | | | which updates its website every 24 hours may have |
| to the number of times they have been linked to | | | | its pages ranked lowly. |
| other pages. This is more like citations in the | | | | Therefore, as Google contemplates adopting this |
| academic world where the most cited journal is | | | | technology, it should address this serious concern. |
| usually the most respected. | | | | Users should get access to the latest content but at |
| Beneficiaries of such a move will be websites which | | | | the same time quality should not be compromised. |
| update their content almost every hour. In a span of | | | | The other real issue would be how to decide when |
| a short time, their pages may be ranked highly and | | | | to time the searches. Should it be after every five, |
| thus help drive traffic to their website. The normally | | | | ten or twenty minutes? As such a compromise |
| cash strapped blogs may get increased revenues | | | | should be found that will address all of these |
| from advertisers. | | | | concerns before Google unveils this important |
| However, critics point out that such a move will lead | | | | innovation.Hopefully, they will launch it soon. |
| to lower quality content being ranked high up and | | | | |
