| Trying to predict the next big search phrase is like | | | | Insights is that it needs a certain amount of data for |
| predicting the next big investment in stock trading. It | | | | it be displayed. It will display a "Not enough search |
| is a matter of patience, a keen eye, and utilizing the | | | | volume to show graphs." This can be common |
| tools that are at your disposal. Finding that niche, or | | | | depending on how specific you get with the filters. |
| the next high search volume key phrase can | | | | - Google Trends is another tool that can be utilized, |
| significantly increase traffic in both the short term | | | | but it does not offer as many specifics as Google |
| and long term. | | | | Insights does. Simply search a specific key phrase |
| Targeting that high volume key phrase ahead of time | | | | and search trends. This will offer which regions it is |
| is particularly useful to bloggers. It doesn't really | | | | most popular in, dates it is popular and the latest |
| matter what your blogging about whether it | | | | news about that specific search volume. It is |
| information technology, the latest celebrity gossip, | | | | specifically useful on a long-term scale. The way it |
| web site design and so on. This 'predict the future' | | | | scales data is also different. Unlike the 1-100 system, |
| mentality can go a long way. | | | | this records data by 0.5. Example if people search |
| Posting a blog article based purely on the fact that it | | | | Web Development, and the average was at 1.0 in |
| is popular will most likely only get you so far. You | | | | 2005, and then in 2006 it was 2.0, that means the |
| may as well be running on a treadmill. You aren't really | | | | search for Web Development was two times higher |
| going anywhere. Finding a trend before it's a trend | | | | than the average in 2005. |
| can be difficult. You can of course utilize the magic 8 | | | | - Google News may not seem a likely source for |
| ball or you can use some of these fine tools | | | | finding the latest trends, but it truly can become a |
| - Google Insights compares search volume patterns | | | | search volume gold mine. When someone reports |
| from the entire world all the way to as specific as | | | | about a breaking news story, it becomes search |
| cities. It provides a series of filters that is directly | | | | related. It is recommended when a company makes |
| geared to finding past and future trends. The search | | | | an announcement about new software coming out or |
| volume patterns are scaled from 1-100. 100 being at | | | | a new product, you should post about it. Google |
| its peak search date and 1 being at its lowest. For | | | | News can be a double edged sword however. |
| example if you search Gifts, you will notice that it | | | | Sometimes breaking news isn't always 100% |
| peaks during the month of December. Using this tool | | | | accurate, so although it is new news, it is a good idea |
| is as simple as plugging in the subject, key phrase or | | | | to go back and check it for accuracy. |
| keyword you may post about in your blog. First you | | | | Trying to get search volume by getting ahead of the |
| should see if the trend is going down or up. If it is | | | | trends can result in a hit or miss. However when it |
| going up, you may want to consider posting about it. | | | | hits, it really does hit. This method works if you're |
| If it is going down, you may want to hold off until | | | | currently doing SEO. You need to make sure Google |
| people find interest in it again. There are times where | | | | is listing your blog posts before attempting. These |
| a trend will stick for months or even years. Google | | | | tools can also be used for social media purposes as |
| Insights also offers as a default filter 2004 to | | | | well. If you want to drive traffic to your site, it is all |
| present, but it can narrow all the way down to the | | | | about trust, research, and finding that niche. |
| last 7 days. However the downside to Google | | | | |
