| Generate Traffic and Create Hits | | | | your clicks and even raise you in the list if more |
| This article is a quick overview of some methods of | | | | people are clicking through - its says its rewarding |
| traffic generation and their advantages and | | | | you for having a relevant site - the truth though is its |
| disadvantages. It is the goal of any website of the | | | | rewarding you for having a great ad that people |
| internet to get traffic to the site, to be seen. | | | | want to click on. Advantage of this method is you |
| One of the problems is the internet is now so huge | | | | are guaranteed traffic - disadvantage - its costs and |
| that there are more pages on the internet than | | | | takes time to tweak your ads so they work at |
| people on the planet. How can you get hits and a | | | | maximum efficiency. However I know of businesses |
| flow of traffic to your solitary page. If your | | | | that survive on Google adwords alone for advertising |
| generating a page for general interest or fun without | | | | and make a very good turnover on their business |
| traffic your goals are not met. In the case of | | | | products so it works well for them. But one again the |
| creating traffic for a business website it is literally a | | | | greater demand for the keyword, the greater the |
| case of have traffic or have your business die. It | | | | number of competitors there are. There is one way |
| doesn't matter if you have the best website site, | | | | to can cut this disadvantage down though, choose to |
| with great content, fantastic pictures, audio, video | | | | limit your target audience to a particular country, |
| and a multimedia experience better than Disneyland, | | | | region or even city. Obviously the target audience is |
| if no one comes it is for naught. The internet is not | | | | further limited by language. Not much point in |
| like field of dreams "if you build it they will come", no | | | | advertising your English content site in Mongolia, firstly |
| they won't. Google has about 8 billion pages indexed | | | | because not many Mongols speak English, but |
| on the net and its growing everyday. If you create a | | | | secondly because not many have internet access |
| new site your chance of having a visitor just stumble | | | | either. If your paying money for advertising on the |
| on your site is about the same as winning the lottery. | | | | internet make sure you are reaching the right |
| How then do we change the game so people can at | | | | audience for your ad. |
| least appreciate the work put into a website, or in | | | | Surfing Programs. |
| the case of a business or affiliate website visit to | | | | Another way to generate hits to your site is to join |
| make a decision to buy? The following are some of | | | | numerous surfing programs, like traffic swarm, |
| the most common methods. | | | | instantbuzz, fast freeway, traffic pods and many |
| Search Engine Optimization. | | | | more. These will generate HITS to your site. In fact |
| Basically this means you optimize your pages with the | | | | you can buy thousands of hits and get them in a |
| right keywords in the right places so that the search | | | | very short space of time but although normally cheap |
| engines index your page as having great CONTENT in | | | | e.g. $9 for 1000 hits, it has a myriad of |
| relation to key search words. The simple fact of the | | | | disadvantages. Firstly you are only advertising to |
| matter is that your chance of being on page one of | | | | other surf members, many of them are competitors, |
| the most popular search terms is next to nil. You will | | | | already in the same programs as you, not really |
| find thanks to the American domination of the | | | | interest in your ad. I've found that you can build a |
| internet that the most popular searched keywords | | | | downline and contact list from surfing programs, |
| tend to be American personalities, like Oprah | | | | however keep the ad or website display very basic. |
| Winfrey, Paris Hilton, Britney Spears, etc. (Wonder | | | | With a 15-30 second counter on most programs |
| why there are so many gossip magazines? The | | | | people just aren't going to read a saga even if its |
| internet is no different, gossip is one of the most | | | | mind blowingly good, they are going to scan and then |
| popular topics) If you were to create a new website | | | | click the letter or number required. It that 15 seconds |
| about one of these people thinking hey I will get | | | | you've got to grab there interest. You can do this by |
| some of that traffic for myself, I'll do an Oprah | | | | free offers, appealing to their needs or wants, often |
| Winfrey site, content rich, etc your chance of getting | | | | in this case a single page with an e-mail enrollment |
| to the top is practically nil, why, firstly because you | | | | form it the best bet for getting results. One distinct |
| have 1000's to millions of competitors and your | | | | advantage of most of these programs though is if |
| chance of being optimized not only with great | | | | you build a downline with them the amount of free |
| content but with relevant links and relevant links with | | | | traffic you get increases. You can surf for traffic at |
| the important keywords will be nil as well. All is not | | | | your leisure if you can't afford to pay for it, you |
| lost, it is possible still to create a niche website and | | | | might even find a program that perks your interest. |
| get rated in the first page e.g. type "vegetable | | | | Also in this category can be including banners, |
| gardening on hard clay" into the Google search engine | | | | banners exchanges, etc which work on the same |
| and you will see I am rated number two and three. | | | | principle of you scratch my back and I'll scratch yours. |
| One a blog and the other an article, probably a boring | | | | If you are interested in surfing programs the link |
| topic for most people but for gardeners a nice niche | | | | below to free traffic hits has many of the most |
| topic. Its not a university degree on the subject but | | | | popular. |
| the basics on the subject and it rates high because | | | | Longer term methods. |
| the site's content strongly matches the search phase | | | | I call these longer term methods because they |
| vegetable gardening on hard clay, type in gardening | | | | require a greater work on your part, however they |
| or vegetables though and the site is lost from the | | | | can result in great traffic results. One of these is |
| radar. | | | | article writing. Articles submitted to articles sites like |
| In summary one of the first methods of traffic | | | | article-gems, goarticles, article fever, etc act as a |
| generation is to have a site geared to keywords and | | | | magnet for search engines. Content rich and quality |
| content that will draw in search engine traffic. | | | | controlled if you get an article listed in one of these |
| Remember though the more competative the | | | | forums/ libraries you have the ability to have a |
| keywords the harder this will be. Some companies | | | | constant stream of traffic through attached links. |
| specialize in generating rich content and links from | | | | Why do you think I've written this article. To |
| other like rich content site targeted to high rating | | | | generate traffic. Yes I like helping and educating |
| keywords and charge big money for the privelage | | | | others and I do create not for profit websites and |
| $50,000, etc, why because free traffic to websites | | | | articles but most are to generate traffic. Another |
| from search engines means big chance for profits. | | | | long term method is to contact and link to other |
| Adwords and the like. | | | | similar sites. You can do this by requesting other |
| Another method of traffic generation is to buy it. | | | | webmasters to do this or create you own sites and |
| Yahoo, Google, etc sell advertising space. In the case | | | | link them to one another. Another long term method |
| of Google adwords you can pay to have you site on | | | | is to create an op-in e-mail list and encourage people |
| the first page but this can be an expensive | | | | from you list to visit your 'great' site with your |
| proposition, $1 or more a click, to mere pennies. Why | | | | 'unbelievable' offer. Creating a blog like this doesn't |
| do people choose this method. Firstly it brings | | | | hurt either. |
| targeted traffic to your site. The advantage of | | | | In summary I don't recommend any method over |
| targeted traffic is these people are looking for your | | | | any other. Each has advantages and disadvantages. It |
| exact topic and thus more likely to stay on your site | | | | can depend on what you are advertising. On the |
| and it results in higher conversion rates. The problem | | | | whole though I don't think you can go wrong if you |
| is although Google says its rewards content rich sites | | | | do all the above methods as a holistic internet |
| with lower click costs the truth is the better ad wins, | | | | campaign. If you do over time your internet presence |
| not necessarily the better or most relevant site. To | | | | will increase as will your total traffic. |
| explain this further, Google will lower your cost of | | | | |
