| Gazillions of people use their favorite search engines | | | | that the most popular article directories are also very |
| several times a day. Why are they searching? They | | | | popular with Google and the other search engines. |
| want information. They want information about | | | | The more the search engines see your web address |
| entertainment, the latest gossip items, their diseases, | | | | (submitted in the resource box along with your |
| their pets, their hobbies, purchases they want to | | | | article), the more likely they will be to return your |
| make, and the list goes on forever. | | | | site in a search. |
| When an article is written that closely matches a key | | | | The second way is more direct. When someone |
| word phrase, there's a good chance the search | | | | reads your article, and appreciates what you have to |
| engine will return the article with the results of the | | | | say, he or she will very likely click through to the site |
| key word search. | | | | you recommend in your resource box. |
| Quality of content is what counts. That's what | | | | 3. Article Marketing Gets Backlinks |
| people are looking for when they search. Providing | | | | One of the benefits of article directories is that they |
| well-written and content rich articles can certainly help | | | | are great resources for the hundreds of thousands |
| to drive targeted hot traffic to your web site. | | | | of bloggers who need good content for their blogs. |
| Here are four great benefits that you will receive | | | | Because the better article directories require users to |
| from writing good articles for your potential | | | | include resource boxes if they choose to publish one |
| customers: | | | | of their articles, most (many?) will do so. This |
| 1. Article Marketing Is Free | | | | proliferation of the link you've included in your |
| Anyone can write articles and submit them for | | | | resource box will create backlinks to your website, |
| publication to even the best article sites. There is no | | | | which the search engines like to see. |
| monetary cost involved. The only cost is your time. | | | | 4. Article Marketing Will Enhance Your Reputation |
| This is probably the most important of all the | | | | It helps to be perceived as an expert in your niche. |
| benefits, and what makes article marketing so | | | | One of the ways to make that happen is by writing |
| popular. If you are a decent writer, and have | | | | good--content, articulate and intelligent articles. The |
| something to say, you can see success by submitting | | | | more articles you write, from different points of |
| your articles to sites like | | | | view and for different audiences within your niche, |
| 2. Article Marketing Gets Results | | | | the more you will be perceived as an expert. And |
| There are two ways articles will help direct traffic | | | | guess what? The more articles you write, the more |
| into your sales funnel. One has to do with the fact | | | | of an expert in your niche you will actually become! |
