| Once you've selected your target individuals for | | | | - Make sure you include information about how to |
| possible celebrity endorsements - those people who | | | | contact you. Include at least two of your business |
| are the best and most ideal fit for your product or | | | | cards - one for the celebrity and the other for their |
| service - it's imperative to put together a package | | | | representative |
| that's professional, compelling and attractive. It should | | | | DONT'S |
| stand out while clearly identifying your brand. | | | | - Don't handwrite your note if your penmanship is |
| If you're looking to create and leverage celebrity | | | | poor |
| endorsements, you'll need to follow these steps. | | | | - Don't use personal stationery. You letter should be |
| Here are a few of the important Do's and Don'ts of | | | | on professional letterhead |
| sending gift packages to celebrities and their | | | | - Do not ask for an autograph or send a picture of |
| representatives: | | | | yourself |
| DO'S | | | | - Don't ask the celebrity or their representative for a |
| - Make sure your package is neat and professional | | | | favor. Don't ask for a quote or testimonial before the |
| - Brand your package with your company colors and | | | | celebrity has had ample time to show that they like |
| logo | | | | your product or service. You'll won't get a celebrity |
| - Take the time to customize your letter and use | | | | endorsement if you're too aggressive |
| professional letterhead | | | | - Don't make any comments about the celebrity's |
| - Make sure the presentation and the value of the | | | | appearance, personal life, romantic status or |
| gift itself is something worth noticing | | | | whatever gossip is floating around the Internet |
| - Reference why you hand-selected this gift for this | | | | - Do not overly gush; keep it professional. You can |
| particular celebrity | | | | compliment a celebrity on his or her work or a |
| - Include relevant information about your product or | | | | specific project or accomplishment, but there's a fine |
| service. A company profile, brochure, look book or | | | | line between a professional compliment and an |
| FAQ sheet is fine | | | | overzealous fan. |
