| One of the industries affected by the recent | | | | Many have preferred gossip blogs over celebrity |
| economic downturn was that of the paper magazine | | | | magazines, online cooking guides over recipe books. |
| publication. An evidence of this is the decreasing | | | | The Internet has become the number one source of |
| trend in rate-card-reported advertising revenue from | | | | information. |
| 2007 to 2009 as published by the Publishers | | | | To adjust to the decreasing advertising revenue and |
| Information Bureau. The year 2009 by far had the | | | | at the same time to take advantages of the wide |
| worse figures with a drastic 18.1% decline in | | | | reach that the Internet has to offer, many |
| advertising revenue. Revenues amounted to | | | | publications have resorted to having a digital edition |
| $19,450,949,762 compared to 2008's $23,652,018,533 | | | | for their paper publication, or have totally abandoned |
| total rate-card-reported ad revenue. The 2008 | | | | paper and embraced digital publishing. An online |
| figures on the other hand, was 7.8% lower compared | | | | magazine software could create paperless magazines |
| to 2007's advertising revenues. | | | | that do not need logistics costs in order for copies to |
| The decline in advertising revenues and ad pages | | | | be sent to subscribers, a feat that is very helpful in |
| created has forced many magazines to cease | | | | cutting costs for publishers. Not to mention that being |
| publication. The famous of which is Gourmet | | | | paperless means zero contribution to paper waste |
| magazine, closing last year after almost 70 years in | | | | and consumption. |
| publication. Although the recent economic recession | | | | The answer to whether or not digital publishing is the |
| may have had the greatest effect as to why many | | | | future of the magazine industry is still uncertain. |
| magazines went out of business in the last 3 years, it | | | | Though many people still prefer flipping through |
| can not be solely blamed for the industry's struggle. | | | | glossy pages, digital media publishing has opened |
| With the developing technology and the rise of the | | | | endless possibilities, benefiting not only publishers but |
| Internet generation, audiences have shifted interests. | | | | subscribers as well. |
