Competencies for Recruitment Professionals: Measuring Their Efficiency and ROI!

Purpose:units
For high growth organizations, attracting, hiring and6. Manage costs
retaining the right talent is critical. Add the right7. Analyze productivity
players to your team and you have a key source of8. Assist in the identification and evaluation of risks
competitive advantage. Attract the wrong talent andA good Recruitment Specialist must be in a position
you will have difficulty meeting your strategic goalsto answer the following questions:
and objectives. "Hire a wrong person...who is not ableA. How much time and expense does your
to fit into an organization...he will leave, resulting inadministrative staff expend to open, respond, and
high attrition rate". "Hire a person...give him wrongroute resumes to the hiring team? The best way to
information...or misrepresent the policies of thedo this is to figure out an average cost per resume
companies and procedure and you will not evenand track how many resumes you receive for each
know what harm you have done to the organizationsjob to be able to calculate the administrative cost per
"public image" ".job.
IntroductionB. How much time does your hiring team / recruiter
More than anybody else in HR Department the onusspend screening through resumes? This may also be
is high on "Recruitment Specialist", he is likean average cost per resume received for the job.
"companies" advertising manager.C. If your organization conducts preliminary phone
He must be well versed with the "Business" of theinterviews, how many were conducted and how
company, its strategies and policies.much time was spent by the recruiter to prepare,
It is for him to keep himself updated with the latestconduct, summarize and communicate the results of
skill sets, available in the market.those interviews?
It is for him to "keep" him self updated with theD. Do you have an automated applicant-tracking
"Business Competitors" of the organization. Even theprogram? This is an indirect cost that you may
onus of "retaining people is on "Recruitmentchoose to pro-rate across your hires for a specific
Specialist".period of time, somewhat like depreciating a new
It is for them to find if the "person" will be able to fitcomputer on your taxes.
into the "culture" of the organization.E. Did your hiring team or the interviewee incur any
4 P's of Recruitmenttravel expenses that were reimbursed by the
Productcompany?
What positions are you trying to fill? What do youF. How much time was spent scheduling interviews?
have to offer to potential candidates? Who else isG. How many staff members were involved in the
trying to hire similar candidates and how can you gaininterviews? How long per interview? How many
a competitive advantage?interviews? What is the average cost of the
Priceinterviewers' time
How much are you willing to pay top qualityH. How much time and what was the cost for
candidates (e.g., salary and benefits, other costsfollow-up with candidates during negotiations and to
associated with the hiring process)? Is this more ornotify those that were not hired?
less than your competition?I. What was the cost of referral fees from a
Personrecruiting agency or an employee referral?
What is your target market? Who are you trying toJ. What costs will the company be paying for the
hire? What competencies are needed for the jobsnew hire to relocate? Some costs may include
you have to fill? Are these competencies valid? Whatmoving company, airplane tickets, hotel
does the ideal candidate look like?accommodations, temp housing, house hunting visits,
Promotionassistance with sell/buy, or spouse/dependent
Where can your ideal candidates be found? How willassistance.
you let these candidates know about your jobK. What was the cost for background investigations
openings and encourage them to apply? Whatand/or reference checks? Drug screens?
resources can you use to generate a diverseL. If there was a signing bonus, how much was it?
candidate pool?M. What costs does the company typically incur to
Searching for "Right" profilebring someone onboard - orientation, mentor,
1.Networking - Developing relationships withbenefits enrollment, computers, cell phones, uniforms,
institutions that have direct or indirect access toetc.?
culturally diverse candidatesN. How long did it take to fill the position from start
2. Internet - Searching web databases, placing ads atto hire date? What could you have done to reduce
various career sites geared toward a diverse array ofthe time to hire and not have impacted the quality of
individuals, attending on-line career chatsthe hire?
3.Resume Services - Purchasing a packet of resumesO. What was the impact on productivity while the
that match identified hiring criteria and contain aposition was left vacant? This is a very difficult
significant level of diversity.calculation to conduct especially depending on the
4.Direct Mail Campaign - Systematically sendingposition. However, it does have an impact on the
recruitment materials to culturally diverse individualshiring manager and the organization as a whole. If it
who meet your hiring criteria and organizations thatcan't be quantified, at least keep it in mind.
have access to such individuals.P. How satisfied was the hiring manager /
5.Job Fairs - Participating in job and career fairs thatorganization with the hire? This assessment can be
cater to culturally diverse job seekers.done following the hiring but should be repeated again
6.Newspaper/Periodical Advertising - Placing job ads in3 - 6 months after the employee has been on the
periodicals that cater to culturally diverse individuals.job to get a real sense of how successful the hire
7.Radio & Television Advertising - Placing job adswas.
on shows that cater to culturally diverse individuals.Calculations for Recruitment Specialist
8. Professional Associations - Becoming activelyCost per Hire:
involved in a professional association that caters to(Cost per hire is a calculation you can use any time
underrepresented members of a particular professionyou are hiring. Let's say you are a consulting firm
Recruitment: Return on Investment (ROI)bidding on a big project. Cost per hire can help you
Recruitment return on investment (ROI) understandsestimate the costs associated with adding new
and compares the elements, costs and risks of apositions as part of being awarded the contract for
recruitment related project to the expected benefits,the new project.)
for example; recruitment technology, recruitmentCosts involved with a new hire
centre implementation or process re-engineering.[Advertising + Agency Fees + Employee Referrals +
Recruitment ROI can assist in building a business caseTravel + Relocation + Recruiter Pay & Benefits]
for the organization's decision makers to evaluate theNumber of Hires
benefits and estimated return on the investment toTurnover Cost:
upgrade an organization's recruitment function.Costs incurred when an employee leaves the
In summary, the recruitment ROI process wouldorganization
address the following:Cost to Terminate + Cost per Hire + Vacancy Cost
1. Tangible and intangible benefits to the organization,+ Learning Curve Loss
including increased quality and savings in time and(Note: Cost to terminate includes severance,
money through implementationunemployment, exit interviews, legal fees, temp
2. Estimated cost of services and associatedreplacements, etc)
technologyTurnover Rate:
3. Investment/payback period of the recruitmentMeasures rate that employees leave an organization
project[No. of Separations During Month ÷ Average
4. Issues and costs associated with not proceedingNo. of Employees During the Month] x 100
with the recruitment project(Note: Define what status of employee you will
Measuring the Effectiveness of Recruitment Processmonitor. It might not make sense, for example, to
Collecting data and calculating the ratios is only themonitor temporary employees. It could skew the
first step. Metrics are a tool for a larger analysis ofstatistics for your full-time staff and lead you to false
your recruiting effectiveness.conclusions. Consider conducting a position-specific
Metrics don't just mean time and cost. It's aboutanalysis)
looking for every point of transaction with aTime to Fill:
candidate and tracking it from the time and costNumber of days from job requisition approval to new
perspective--every activity that pulls a candidate intohire starts date
the process and the path that takes the candidateTotal Days to Fill Requisitions /Number Hired
through to an accepted offer.Conclusion
Recruitment metrics measure the effectiveness ofFor a Recruitment Professional to be efficient and
the recruitment function. These metrics delivereffective, there is so much to do. They can play an
valuable and relevant information back to businessimportant role in "Organization Transformation",
stakeholders. Their purpose and benefits are to:provided they are "true an fair" in their dealings. I
1. Demonstrate the real value of the recruitmenthave also mentioned in one of my "earlier write-up"
functionthat "Recruitment Professional" are corrupt, there is a
2. Gain the buy-in of business decision makers togood and bad face of each profession, all that is
invest in and optimize the recruitment functionmatter is how true you are to yourself and your
3. Provide an accurate picture of current costs andintegrity.
outcomesI will be looking forward to your comments and
4. Demonstrate changes and impacts to thefeedback.
organization over timeFeel free to shoot any question, pertaining to this
5. Establish shared accountability between thearticle.
Recruitment Centre, Hiring Managers and/or business