| What do dozens of movies stars, socialites and | | | | and most are designed to be worn at both social and |
| singing sensations fleeing from the paparazzi have in | | | | professional events. Robertson is different than |
| common? Aside from their fame, many have the | | | | Melrose Ave in that Melrose caters to the more edgy |
| same preferred shopping district in Los Angeles. They | | | | and hip crowd. |
| are all shopping regulars on Robertson Blvd. Situated | | | | Recently Robertson Blvd has become acelebrity |
| on the between Beverly Hills, West Hollywood and | | | | hangout with names including Victoria Beckham, |
| Los Angeles, Robertson Blvd has become known all | | | | Britney Spears and Paris Hilton (to name only a few) |
| over the world for its shopping and is dotted with | | | | as Robertson regulars. It has not been unusual for |
| only the most upscale boutique shops offering the | | | | those that consume celebrity gossip sites (such as |
| latest in high end fashions. | | | | TMZ or Perez Hilton) and magazines to see a |
| Robertson Blvd's shopping area begins at the | | | | constant flow of photographs of the stars shopping |
| intersection of Melrose Ave and extends all the way | | | | on the stretch of Robertson between Beverly and |
| down to Wilshire Blvd. Maple trees line most of | | | | Wilshire. In addition to stores catering to fashion, |
| Robertson Blvd and as the street is narrow the trees | | | | Robertson has also seen a rise in retail merchants |
| provide a constant shade over the sidewalks and | | | | specializing in home remodeling and decorating. The |
| blvd itself. The majority of the stores along | | | | stores often feature gigantic show rooms that |
| Robertson are all boutiques whose locations along | | | | showcase the latest in floors, drapery, counter tops, |
| Robertson are their only location aside from London, | | | | kitchens and bathrooms. The main clientele for these |
| Paris or New York. The majority of the stores along | | | | stores come from the Hollywood Hills and Beverly |
| Robertson are owned by independent fashion stylist | | | | Hills area. |
| who began their careers in the London, New York or | | | | Power shopping is not the only lure of Robertson |
| Milan fashion scenes designing for the biggest names | | | | Blvd. The Ivy Restaurant is as famous as the |
| in apparel. The stores reflect their own personal | | | | celebrities who shop on Robertson and dine at this |
| design talents and tastes as they seek to | | | | famous establishment. The restaurant stands out |
| differentiate themselves from the original designer's | | | | along Robertson with its characteristic white picket |
| names they once designed for. Most of the stores | | | | fence. On any given day the outdoor patio is a |
| along Robertson are very upscale and expensive and | | | | swarm of celebrities, agents, producers and the LA |
| compete with the line up found on Rodeo Drive. The | | | | wannabe crowd. Often paparazzi camp out on the |
| stores on Robertson offer high end fashion lines and | | | | curb across the street looking for the next big shot. |
| accessories that cater more to women than to men | | | | |
