| Celebrity gossip is no more something that you keep | | | | the very casting will guarantee a huge opening for |
| folded in your bag to read when you are alone. Celeb | | | | the movie. The publicists of the movie have to just |
| gossip is slowly but steadily throwing off the grab of | | | | feed the rumor mills with fodder once in a while! |
| secrecy to emerge as a potent and important | | | | Celebrity gossip magazines work great for other |
| marketing tool. Celebrities are fast waking up to | | | | promotion and advertising purposes as well. An |
| realize that entertainment news portals are popular | | | | example here would be the Carl Jr. burger ad that |
| and they can be used to marketing and promotion. | | | | had Kim Kardashian. The celeb gossip industry went |
| Suddenly the dreaded paparazzi started receiving | | | | dizzy writing about the ad and how Kim was |
| exact locations of the celebrities. | | | | projecting the act of eating a burger look like making |
| This ushered a new age in which celebrities used | | | | love! Thanks to the enthusiasm of the entertainment |
| celebrity gossip sites to promote their movies, music | | | | news portals, the ad got more visibility than it could |
| albums and sometimes products which they are | | | | have got without it. It became a regular feature on |
| endorsing. When a movie is about to release, you | | | | You Tube. The star-struck viewers didn't care about |
| find all these date alerts on celeb gossip sites about | | | | the fact that if Kim was actually having those |
| the lead pair of the movie dating in real life as well. | | | | burgers, she could never maintain the body that they |
| This sparks off curiosity in the leading stars of the | | | | are dying for! |
| film. That definitely translates into sales for the | | | | Celebrity gossip portals receive updates from the |
| movie. Entertainment sites are provided with other | | | | stars about their upcoming activities through Twitter, |
| trivia related to the film. There are press junkets | | | | Facebook or MySpace. They have their profile pages |
| organized to showcase the film to the press. | | | | on these social networking sites, more to connect |
| Celebrity gossip magazines and portals are used to | | | | with celeb gossip sites than their fans. They post |
| cook up controversy surrounding a movie as well. | | | | pictures of their recent dates, sometimes even |
| Before the release of a movie, celeb gossip columns | | | | anonymously or with the help of fake profiles, |
| go abuzz with reports about the intimate scenes that | | | | making them come off as leaked snaps. |
| the movie contains. It could be between actors who | | | | Entertainment news sections have proved their |
| don't see eye to eye. It could be between | | | | importance by demanding this importance from the |
| performers who are rumored to be dating, but | | | | celebrities by the strength of their popularity. It does |
| there's no official word for it. Entertainment sites love | | | | make a difference to the celebrities when they are |
| it when an actor is romancing an ex onscreen. It's | | | | talked and written about and that is exactly what |
| taken for granted that if a director is able to bring | | | | they want! |
| Brad Pitt and Jennifer Aniston for a movie together, | | | | |
