| So, your celebrity endorsement efforts have finally | | | | you don't have any photo of the celebrity and your |
| paid off. You get a note from Halle Berry or Nicole | | | | product together) |
| Kidman thanking you for the spa weekend you | | | | - Signature along with your complete contact |
| treated them to. Or, you find a photo of Salma | | | | detailsYou will do well to keep the subject line |
| Hayek wearing the dress you sent her or Kim | | | | concise and be sure to include the celebrity's name. |
| Kardashian clutching that pretty little handbag you | | | | This will immediately grab the media's attention. |
| made just for her. | | | | As for explaining precisely how the product is |
| What happens next? Do you stop your celebrity | | | | associated with a certain star, be prepared to do so |
| endorsement efforts and rely on these stars talking | | | | in five sentences or less. And make sure you include |
| about you or mentioning you in a media interview? | | | | a photo of the celebrity wearing or using your |
| The answer is no. Unless you leverage the celebrity | | | | product, or a photo of the product itself. |
| endorsements you receive, they will never give your | | | | If you received a thank you note, it's usually best |
| brand media mileage. They will never help your | | | | not to include the note itself. The note, after all, was |
| product get noticed or bring in more sales. | | | | given confidentially. Using it for your celebrity |
| The good news is that leveraging the notes you | | | | endorsement campaign may annoy the celebrity who |
| receive or the photos you find is not hard to do. This | | | | wrote it to you with the best intentions in mind. |
| is where the e-blast enters the picture. Still | | | | As for the photos, do not send them as an |
| considered the fastest and easiest way of notifying | | | | attachment. Make them a part of the email body. If |
| the press, the e-blast also happens to be the most | | | | the photo is not yours, include the photo as well as |
| effective. It is nothing more than an abbreviated | | | | the link to the website where you found the photo. |
| press release in email format. Here is what a good | | | | Journalists usually have spam blockers on their |
| e-blast contains: | | | | accounts, so if you send a photo as an attachment, |
| - Subject Line | | | | your email will either likely go directly to the spam |
| - Headline | | | | box or get deleted for fear of an email virus. |
| - A few sentences about the celebrity's association | | | | Undoubtedly, stars cast a huge influence on |
| with your product | | | | consumer behavior. An e-blast is an excellent way to |
| - A few sentences about your company and your | | | | leverage the celebrity endorsements you receive. |
| product or service | | | | Once the media cover your celebrity endorsement, it |
| - A photo of the celebrity carrying or wearing your | | | | will likely send buyers and consumers directly to your |
| product (if you have it) or a photo of the product (if | | | | doorstep! |
