| As a society, we look up to celebrities and make | | | | adopted this particular diet because she was |
| them our personal idols. There is always something | | | | impressed with Kirstie's progress in the battle to lose |
| they have that we want, be it their stylish haircut, | | | | weight. Valerie's aim was to lose 30 pounds on the |
| flawless skin, sparkling smile, or shapely body. We are | | | | Jenny Craig program, and in September 2007, she |
| always eager to learn about the latest celebrity diets, | | | | realized her goal. |
| trainers, and weight loss tips. Marketing teams not | | | | Nutrisystem celebrity diet |
| only know this, but they also study it extensively in | | | | Nutrisystem was created in 1972. It started out |
| order to take full advantage of our wanting nature. | | | | marketing a liquid protein diet, which was abandoned |
| Companies use celebrities to get their products | | | | in 1978 due to growing competition, and then it |
| noticed, and to lend credibility to their advertising | | | | switched to selling pre-packaged meals designed to |
| campaigns. | | | | aid in weight loss. The company went bankrupt in the |
| Both Jenny Craig and Nutrisystem have been on the | | | | early 90's, and re-emerged in 1999. |
| market for a very long time, and have proven | | | | Nutrisystem's method of operation relies on providing |
| successful results. However, a company in any | | | | all the food for its clients, in order for them to remain |
| industry needs to distinguish itself from its | | | | true to their prescribed diet. Each and every meal is |
| competitors in order to maximize sales. This is why | | | | pre-packaged and sent to the client, rendering the |
| companies employ big names to push their product, | | | | diet simple to adhere to and relatively easy to |
| hoping that a pretty face and a dusting of star | | | | maintain. However, Nutrisystem's diet program is |
| power will induce the consumer to choose them over | | | | particularly geared toward weight loss, and does not |
| the competition. | | | | focus on weight maintenance. |
| Jenny Craig celebrity diet | | | | Tori Spelling |
| Weight loss guru Jenny Craig brought her commercial | | | | One eager advocate of Nutrisystem is Tori Spelling. |
| weight loss program to the American public in 1985. It | | | | She recently joined the program to shed some |
| has been a commercial powerhouse and one of the | | | | weight following the birth of her son. Tori admitted |
| more popular celebrity diets ever since. It involves a | | | | that she has never had weight issues in the past and |
| three-step program: | | | | was therefore looking for a quick loss program. This |
| - The first step is learning how and when to eat the | | | | method is dramatically different from the one that |
| pre-packaged meals. | | | | Jenny Craig employs. |
| - The second step is learning how to integrate regular | | | | Summary |
| exercise into your life. | | | | - Nutrisystem is effective in helping its overweight |
| - The third step is learning how to maintain | | | | clients shed those stubborn pounds quickly, but may |
| momentum in order to keep the weight off. | | | | not help them in keeping them off. The pre-packaged |
| Kirstie Alley | | | | meals may aid clients in understanding portion control, |
| In December 2004, Jenny Craig Inc. announced that it | | | | but the program does not incite them to make |
| had signed on Kirstie Alley to be their spokesperson. | | | | future healthy food choices on their own. |
| At the time, Kirstie was at her heaviest weight of | | | | - Jenny Craig Inc. also employs the use of |
| 220 pounds. She was gracing the covers of | | | | pre-packaged meals, but when clients have lost half |
| numerous magazines showcasing her weight problem. | | | | of their goal weight, the plan switches gears. Clients |
| Her weight issues were being talked about on almost | | | | are then encouraged to start making their own |
| every entertainment talk show and celebrity gossip | | | | meals, employing the techniques and tips they have |
| magazine. She had also burst back into showbiz with | | | | learned thus far in the Jenny Craig program. |
| her new television show "Fat Actress", which | | | | Do we "buy" it? |
| focused on the weight problem of the main | | | | All you have to do is turn on the television to see |
| character. Kirstie was once again in the public eye, | | | | that using celebrities to endorse products must be |
| and a critical eye it was. Jenny Craig saw the | | | | working brilliantly. We can observe tennis pro Maria |
| potential financial gain for her company in contracting | | | | Sharapova selling us Canon digital cameras, or Ellen |
| Kirstie to promote a celebrity diet. Not only was | | | | Degeneres singing the praises of American Express, |
| Kirstie constant magazine fodder, thus virtually | | | | or Nicole Kidman pushing Chanel No. 5, and so on, so |
| guaranteeing substantial exposure, but she was also | | | | forth. When consumers wish to buy a certain |
| well-known and loved for her role on the long-running | | | | product, they want to believe that the celebrity |
| program "Cheers" as the sassy, sultry Rebecca | | | | spokesperson is promising a good investment. So, |
| Howe. Kirstie Alley has since lost 75 pounds. | | | | just as we prefer golfer Tiger Woods selling us |
| In April 2007, Jenny Craig saw another lucrative | | | | sporting equipment, and the stunning Halle Berry |
| opportunity, and made a celebrity addition to her | | | | selling us cosmetics, we most definitely want a |
| team, Valerie Bertinelli, the loveable Barbara Cooper | | | | former "Fat Actress" selling us a weight loss program |
| on "One Day at a Time". Valerie confessed that she | | | | (a Celebrity Diet!). |
