| Often times, celebrities are included in infomercials. | | | | of the target market. Total Gym has released a |
| They help add a level of familiarity to the viewer and | | | | number of different versions and has received |
| can often heavily influence the decision to buy the | | | | numerous awards since the Chuck infomercials. |
| product. Traditionally, the celebrities are chosen based | | | | Susan Lucci, a Daytime Emmy Award-winning actress |
| on their: 1) trustworthiness, 2) expertise, 3) physical | | | | and contestant on Dancing with the Stars, endorses |
| attractiveness, 4) respect, and 5) similarity to the | | | | the Malibu Pilates equipment. Susan was over 60 |
| target audience. For example, it's not uncommon to | | | | years old when she endorsed Malibu Pilates, |
| see an athlete endorse a weight-loss product. | | | | combating the stereotype that it's difficult for older |
| Celebrity Examples | | | | individuals to get in a shape easily. Malibu Pilates has |
| Barry Williams, the American actor made famous by | | | | become quite successful as a result of her |
| his role as Greg Brady in the television series The | | | | endorsement. |
| Brady Bunch, was the celebrity behind "70s Music | | | | Launching a New Career |
| Explosion" by Time Life. A 70s American icon, Barry | | | | Sometimes, being in an infomercial can help launch a |
| was perfect because so many people know him and | | | | celebrity into an entirely new career. Celebrity |
| knew his influence on 70s culture. In fact, he | | | | endorsers can sometimes earn millions of dollars per |
| appeared on an episode of "That '70s Show" in 2006. | | | | year for being in infomercials - more than some of |
| Chuck Norris, famous for Walker, Texas Ranger and | | | | them made from their actual work of acting, |
| other acting, was the infomercial spokesperson and | | | | competing, etc. |
| endorser of Total Gym in the last 1990s. Chuck, an | | | | As you can tell, a wide-variety of celebrities endorse |
| avid fighter, was known for his physical conditioning | | | | infomercial products - from world champion athletes |
| and form. Chuck was an excellent choice for this | | | | to daytime actresses. They've been doing it for |
| product, as he fit (or exceeded) many expectations | | | | years and it's likely they will continue to as well. |
