| The fashion industry is not just about clothing and | | | | that is already established. There’s a consumer |
| shoes, accessories play a major role in a complete | | | | who wears only Polo clothing or Kate Spade designs, |
| personal fashion statement. The eyeglass industry | | | | so the reading glasses must be in sync with the |
| has made a major impact on fashion and | | | | brand’s clothing and other accessories. |
| designer’s as well as celebrities want to be | | | | Celebrities are considered walking billboards when it |
| recognized for being totally in sync with what is worn | | | | comes to promoting an eyeglass brand. Brad Pitt |
| on the body, as well as what is worn on the face. | | | | wearing a pair of Ray-Ban sunglasses is worth millions |
| Reading glasses and sunglasses are considered | | | | in sales, but when you add names like Johnny Depp, |
| essential fashion accessories and designers develop | | | | Ben Affleck and Luke Ford to Ray-Ban's list of |
| styles that compliment them. Every brand wants | | | | wearers, the sales continue to grow season after |
| eyewear recognition and every consumer wants | | | | season. Tom Cruise in a pair of Oakley Romeo’s |
| eyewear that distinguish and accent their personal | | | | or John Travolta in a pair of Oakley Square |
| fashion tastes. The eyeglass market is constantly | | | | Wire’s or Matt Damon seen wearing a pair of |
| changing and new designers license their names to | | | | Shuron Ronsir Zyl’s, creates new fashion |
| eyeglass companies to promote a lifestyle or attitude. | | | | statements that trickle through different cultures and |
| Celebrities wear their designs and a profitable | | | | create individual attitudes and style niches. The |
| relationship develops, which is called a complete | | | | eyeglass industry is driven and supported by |
| fashion statement. | | | | celebrities that wear eyeglasses and designer’s |
| The list of fashion designers that license their name | | | | who license their name. It is a relationship that is a |
| for reading glasses and sunglasses is a long one. | | | | win for everyone involved. Thanks to that |
| Every designer knows that there’s a celebrity | | | | relationship, sunglasses and reading glasses have |
| waiting to advertise and promote their product. | | | | moved from the inexpensive racks in grocery stores |
| Brands like Baby Phat, Converse. Prada, Burberry, | | | | to designer display cases in high-end retail outlets. A |
| Polo, Kate Spade, Guess, Gucci and Hugo Boss, as | | | | designer pair of reading glasses can cost as much as |
| well as Ray-Ban, Oakley and Shuron Ronsir and | | | | tailored suit or dress. Eyeglasses have taken their |
| countless others, all play a major role in the eyeglass | | | | rightful place in the fashion world and that places |
| market. Fashion is rooted in association. Everyone | | | | keeps getting bigger everyday. |
| develops a fashion statement based on something | | | | |
