| Some time ago the realm of perfume creation was | | | | in developing their own fragrances. Paris Hilton for |
| that of the designers and specialists. There were the | | | | instance claims that she plays a major part in the |
| big names synonymous with perfume along with the | | | | development process of all her cosmetics range. In |
| other more niche varieties. That was where it ended. | | | | these cases you might consider this. What do |
| However over the last couple of decades two things | | | | celebrities know about making perfumes? Frankly the |
| happened to the world of perfume. Firstly, celebrity | | | | assumption that since you are famous then you have |
| culture exploded and secondly, someone decided it | | | | good taste is a little arrogant. What you have to |
| would be a good idea to get celebrities in on the act. | | | | consider is the fact that with such a huge range |
| However, whether it's the designers or the celebs | | | | available, there are bound to be a lot of duds. |
| themselves who are in charge are celebrity | | | | Despite this, there are a variety of very popular |
| fragrances ever as good as the designer originals? | | | | celebrity fragrances, and it is often the case that the |
| It could be argued that when a company employs a | | | | celebrity is just chosen as the spokesperson for an |
| celebrity to endorse its perfume the celeb is having | | | | already well established line of beauty products. |
| little effect on the perfume itself. However, many | | | | However, on the other hand there are an abundance |
| perfume brands have gotten on fine for years | | | | of celebrities and minor celebrities who think they can |
| without celebrity endorsement. The fact that they | | | | cash in by flogging cheap products in an already |
| never had to opt into it shows that they rely more | | | | saturated market. This can make it difficult for |
| on the quality of the product itself. The fact here | | | | buyers to make a decision. Either way you still might |
| being that companies know they can sell perfume off | | | | find that Elizabeth arden cosmetics or even jade |
| of a celebrities back irrelevant of the quality, making | | | | goody perfume is right for you. |
| these less reliable. | | | | The fact is that it all comes down to personal |
| There is also the other aspect of the celebrity | | | | preference, and having a greater variety to choose |
| perfume industry in which many celebs play a big part | | | | from cant be entirely bad. |
