| During the awarding ceremony for the MTV Music | | | | replayed the video several times. Though some |
| Video Awards, Madonna stunned the audience when | | | | people don't care about it but some criticized the |
| she kissed Christina Aguilera and Britney Spears | | | | incident as something immoral. Many parents are also |
| during their performance. | | | | concern on the impact it might bring to their children |
| The three singers sung the song Like a Virgin and | | | | since many teenagers idolized Britney Spears. |
| Hollywood as a tribute for the queen of pop music, | | | | Websites which featured the Britney and Madonna |
| Madonna. | | | | kiss video received tremendously heavy traffic by |
| The kissing of the trio stole the attention of all the | | | | many internet users. It was considered as one of the |
| people gathered to witness the awarding. Instead of | | | | most viewed video soon as it reached the internet. |
| the winners of the awards, the headlines were | | | | According to media people who have witnessed the |
| focused on the spectacular Madonna and Britney | | | | show, Britney Spears former boyfriend Timberlake |
| kissing. | | | | who was also present during the awarding was also |
| The incident received a lot of publicity from the | | | | surprised. Timberlake was also awarded that night |
| regular newspaper, entertainment magazines, TV and | | | | with Best Male Video, Best Pop Video and Best |
| the internet. Several photos and videos of the | | | | Dance Video awards for his song Cry Me a River. |
| sensational kissing were published all over the papers | | | | According to Britney, the kissing was Madonna's idea |
| including the internet. Several TV stations have | | | | and it was alright for her. |
