| The style of Americans is constantly transitioning. | | | | of branching out to clothing, shoes and handbags. |
| With new designers and upcoming labels being | | | | Currently, the price of this jewelry line ranges from |
| created everyday and multiplying due to more | | | | around $55 to over $400 and is sold exclusively at |
| accessible outlets and technology, Americans, now | | | | Kitson, a popular boutique in LA known for its |
| more than ever, have access to multicultural styles | | | | celebrity customers. It is astounding that such |
| from across the nation. Where New York was once | | | | accessories made of metal and tin, probably imported |
| thought as the fashion capital of the country, and | | | | from China or India, without any real precious stones |
| perhaps even the world, Southern California is gaining | | | | or metal can be so pricey. ( |
| more prominence due to Hollywood celebrity | | | | It is also common that many celebrities just lend their |
| influence, completely changing the way Americans | | | | names to a brand in order to promote it. Where they |
| gain exposure to the newest trends and fashion. | | | | may not have any actual say in the result of their |
| This has even changed the way designers do | | | | products, if the label says Victoria Beckham on it, it |
| business, where once, advertisements and | | | | will sell out. Take Paris Hilton's shoe and handbag line |
| commercials was the most significant way to | | | | for instance. Paris Hilton claims to have no knowledge |
| showcase their threads, a paparazzi photo of Paris | | | | in designing and sketching. She obviously has no idea |
| Hilton in a certain designer's clothes can make | | | | how to construct clothing herself, never the less |
| headlines in the tabloids, and accidentally promote the | | | | create handbags or shoes, yet her line can be found |
| designer. It is not based so much on news print and | | | | in Macy's department stores nationwide. ( |
| media to display these clothes anymore, saving | | | | Furthermore, one of Hollywood's biggest stars, |
| millions of dollars in advertisements, but it is the act | | | | Gwyneth Paltrow, has decided to launch her own |
| of giving away free clothes to celebrities, in hopes | | | | fashion line for next fall and winter. The line will be |
| that they will to wear their designs on a particular | | | | named ZOEtee's Loves Gwyneth and will be a |
| day that they get shot in a paparazzi photo. The | | | | capsule collection for ZOEtee's, a French fashion |
| whim of Hollywood celebrities now has precedence | | | | house. Paltrow claims that the proceeds of this line |
| over choosing the trends of Americans across the | | | | will go towards London's Kids Company, drawing |
| nation. | | | | attention towards this charity in assisting children |
| Several Hollywood celebrities including Nicole Richie, | | | | over the UK area. |
| Paris Hilton and Gwyneth Paltrow have gone even a | | | | Where it is common for celebrities to use the |
| step further from showcasing other designer's lines, | | | | attention that they attract to promote their movies, |
| into actually starting their own lines. Seeing first | | | | events and clothing lines, it is also an upcoming trend |
| handedly of the influence that they have over | | | | for them to use the attention that they attract to |
| promoting other designers just by wearing their | | | | draw awareness to other charities and good causes. |
| clothes, has enabled them to envision the great | | | | Now, with all these various celebrity collaborations |
| success they potentially could have by creating their | | | | teaming up with charities, it is so easy to be |
| own lines. Nicole Richie has already started her own | | | | fashionable and philanthropic. |
| jewelry line named House of Harlow, with aspirations | | | | |
